UC Berkeley's: Product Management Training Program

Translating Market Opportunities into Profitability

Sample Course Outline

  Topic Time Faculty
       

Innovating

Day 1 Breakfast 8:30-9:00  
What do Product Managers do? 9:00-10:30 Sara Beckman
Break 10:30-10:45  
Innovation Capabilities & Peer Coach Program 10:45-12:30 Sara Beckman and Kim Fisher
Lunch 12:30-1:30  
Evaluating your Business Model, Competition, and Trends 1:30-3:15 Paul Tiffany
Break 3:15-3:30  
Innovating Business Models 3:30-5:30 Sara Beckman and Paul Tiffany
Networking Reception 5:30-7:00  

Sensing

Day 2 Breakfast 8:30-9:00  
Updating your Business Model 8:30-9:00 Sara Beckman
Customer Focused Design 9:00-10:30 Sara Beckman
Break 10:30-10:45  
Customer Focused Design 10:45-12:30 Sara Beckman
Lunch 12:30-1:30  
Using Data in Product Design and Marketing 1:30-3:15 Steven Huff
Break 3:15-3:30  
Using Data in Product Design and Marketing 3:30-5:30 Steven Huff

Seizing

Day 3 Breakfast 8:30-9:00  
Breakthrough Results with Pricing 9:00-10:30 David Mok
Break 10:30-10:45  
Breakthrough Results With Pricing 10:45-12:30 David Mok
Lunch 12:30-1:30  
Segmentation and Targeting 1:30-3:15 Steven Huff
Break 3:15-3:30  
Segmenting and Targeting 3:30-5:30 Steven Huff

Transforming

Day 4 Breakfast 8:30-9:00  
Engaging your Product Team 9:00-10:30 Sara Beckman and Keela Robison
Break 10:30-10:45  
Engaging your Product Team 10:45-12:30 Sara Beckman and Keela Robison
Lunch 12:30-1:30  
Negotiations and Influence 1:30-3:15 Holly Schroth
Break 3:15-3:30  
Strategic Business Interactions: Cross-Functional Team Exercise 3:30-5:30 Holly Schroth
Networking Reception 5:30-7:00  

Integrating

Day 5 Breakfast 8:30-9:00  
Product Life Cycle 9:00-10:30 Keela Robison
Break 10:30-10:45  
Product Portfolio Planning and Roadmapping 10:45-12:30 Sara Beckman
Lunch 12:30-1:30  
Testing your Ideas 1:30-3:15 Sara Beckman
Break 3:15-3:30  
Getting Back to Work 3:30-4:30 Michael Sippey
Takeaway Exercise 4:30-5:00 Sara Beckman
Certificates/Photo 5:00-5:30