UC Berkeley's: Product Management Training Program

About the Product Management Training Program Faculty

The Product Management Training Program at UC Berkeley's Center for Executive Education is taught by leading experts whose research has been augmented and refined by years of consultative experience in industry.

Sara Beckman
Sara Beckman
Senior Lecturer
Haas School of Business, UC Berkeley

With over 30 years of industry and academic experience, Sara Beckman is the director of the Management of Technology Program at the Haas School of Business at the University of California at Berkeley. In addition to teaching courses in her areas of expertise, which include new product development and manufacturing as well as operations management, Beckman has also initiated innovative new courses in design, new product development, and entrepreneurship.

Since joining the Haas faculty in 1988, Beckman has been consistently recognized for her excellence in teaching by her MBA students and has received Berkeley’s most prestigious teaching honor, the Distinguished Teaching Award.

Prior to and concurrent with her position at Haas, Beckman was the director of the product generation change management team at the Hewlett-Packard Company. In this position, she was responsible for supporting strategic decision-making, workforce planning and design, manufacturing education and training and environmental, health and safety management throughout the company. Before joining H-P, Beckman worked in the Operations Management Services practice at Booz, Allen and Hamilton. She has also taught at Stanford, MIT, and Pepperdine University.

Beckman holds B.S., M.S., and Ph.D. degrees in Industrial Engineering and Engineering Management and an M.S. in Statistics at Stanford University.

Kim Fisher
Kim Fisher
The Galima Group

Kim Fisher is a Product Management Consultant/Advisor and Principal of The Galima Group.

Kim worked in marketing for many years before founding her own technology company and then helping others build their technology companies. Throughout her experience Kim has found that excellent marketing and sound product management processes are what make companies succeed. She has also often struggled to hire and train excellent Product Managers. She founded The Galima Group to help remedy this problem and to provide technology companies the training that can bring them to new levels of success and profitability.

Prior to the Galima Group, Ms. Fisher served as the CEO of the International Business Incubator, helping companies understand and successfully enter the US Market. She also served as Executive Director of The Women's Technology Cluster (WTC), the world's leading incubator for women-led companies, where she helped over 50 companies raise over $350 Million in Venture Capital and grow significant revenue. Prior to the WTC, Ms. Fisher was CEO and co-founder of AudioBasket, where she raised over $25 Million to build one of the first "podcasting" companies. She built innovative new products and formed partnerships with companies including Microsoft, AOL, Time Warner, and Deutsche Telekom. AudioBasket was acquired by EMotion.

Ms. Fisher worked previously for Motorola Ventures and was Marketing and Product Management Director for a wireless operator in Lithuania, where she grew revenue from 0 to $200,000,000. She has worked for a variety of other wireless telecommunication companies in Marketing and Strategic Planning capacities.

Ms. Fisher has a BS in Economics from the Wharton School of Business and an MBA from the University of California at Berkeley, Haas School of Business. As a leading female CEO, she has been featured in five books and has appeared on the cover of US News & World Report. She has also been awarded the Price Fellowship for Entrepreneurship, and has served on the Advisory Boards of the Haas School of Business, the Lester Center for Entrepreneurship, the Forum for Women Entrepreneurs, and Nokia Innovent.

Steven Huff
Steven Huff

Steven Huff teaches marketing in the Executive MBA program at the Haas School of Business at UC Berkeley. He is also an Associate Professor of Marketing at Utah Valley University where he is co-creator of two novel programs: the first full digital marketing degree offered by a public university in the United States and a new MBA program that weaves the development of thinking, leadership, and interpersonal skills through every course in the curriculum.

Steven is an expert in and regularly teaches graduate courses on marketing strategy, digital marketing, and creativity and problem solving. He has taught marketing for over fourteen years across four universities comprising over fifty courses and reaching over 2,000 students. He holds one teaching award from UC Berkeley and two university-wide teaching awards from Utah Valley.

In addition to his university teaching, he also actively engages in consulting and corporate education. His work has benefited a variety of companies from start-ups to small and medium-sized firms to multi-billion dollar businesses including 3M, Adobe, Intel, and Cisco. His current and former clients span multiple industries including medicine and healthcare, business intelligence, tax and audit, skin care, baby products, industrial equipment, servers and network equipment, mining, software, consumer services, and beverages.

Before entering the Ph.D. program at Berkeley, he worked as a computer engineer at L-3 Communications Systems-West, a major contractor for the U.S. Department of Defense, and on the marketing team in the Network Equipment Division at Intel.

Steven holds a Ph.D. in marketing from UC Berkeley, an M.B.A. from Brigham Young University, and a B.S. in Computer Engineering from Utah State University.

David Mok
David Mok
Director of Pricing at DePuy Spine (a Johnson & Johnson company)

David Mok is the Director of Pricing at DePuy Spine (a Johnson & Johnson company), leading the pricing function for a $1B business. He is currently working on improving price realization amidst industry health care reform in a recessionary environment.

At Seagate, he managed the worldwide retail pricing team for Seagate's $1B branded storage solutions business. He helped turned a barely profitable situation into a strong and sustainable gross profit business within a year. During this time, the retail channel business attained the highest profit dollars and profit percentages in Seagate's branded solutions history, and sustaining near this level for his entire tenure.

Prior to Seagate, David was at Xilinx where he led transformational pricing efforts, deployed pricing software, architected the company's global pricing model, and developed pricing strategies across a broad spectrum of semiconductor, software, IP, products and services for a $2B business. He also managed the communications segment marketing team and led value-based pricing efforts using solutions. He was a product manager for an advanced platform system-on-chip semiconductor product family.

David has been speaking professionally on the subject of pricing at various conferences throughout the country. David began his career as a naval officer aboard a nuclear-power attack submarine where he conducted missions vital to the national security of the United States. He holds MBA, MS, and BS degrees.

Keela Robison
Keela Robison

Keela Robison is founder and CEO of PM Loop, an online community dedicated to career development for technology business professionals. Prior to PM Loop, she was CEO of Urbanspoon, a top-500 consumer mobile app and website with over 30 million monthly customers that she sold in January 2015. She has held product leadership and executive positions at T-Mobile, Amazon, and RealNetworks. Keela enjoys living in Seattle with her husband and two sons, and received her bachelor's and master's degrees from Stanford University. Follow her at @pm_loop and @keelarobison.

Holly SchrothHolly Schroth
Senior Lecturer
Haas School of Business, UC Berkeley

Holly is an award winning Senior Lecturer at the Haas School of Business, University of California, Berkeley, and an Adjunct Associate Professor in the MBA program at Santa Clara University. She teaches Negotiations and Conflict Resolution and Organizational Behavior to Executives, MBAs and Undergraduates. She has won several awards from MBA students for teaching excellence and was most recently voted “favorite professor” by a BusinessWeekonline (Sept. 2006) poll of undergraduates across the United States.

Holly Schroth teaches Negotiations and Conflict Resolution and Organizational Behavior in the MBA, Undergraduate and Executive Education programs. She has won several awards from MBA and undergraduate students for teaching excellence and was voted "favorite professor" by a BusinessWeekonline poll of undergraduates across the United States.

In addition to teaching, she is a trainer, consultant and key note speaker on negotiation and leadership issues to a variety of organizations in the United States and abroad including:

She has published several articles on negotiation and procedural justice in leading journals and has created several negotiation exercises in collaboration with the Dispute Resolution Research Center at the Kellogg Graduate School of Management. She is one of the leading authors of negotiation exercise materials which are used worldwide by educators and trainers.

She received a MA in psychology and a Ph.D. in social psychology from the University of California, Santa Barbara. She has also taught at Santa Clara University, Saint Mary's College of California, and Kellogg Graduate School of Management, Northwestern University. Prior to pursuing her Ph.D., she worked in a variety of functional areas in both small and large business organizations as well as in the non-profit sector.

Michael Sippey
Michael Sippey

Michael Sippey is currently building a new company that he's not quite ready to talk about. He's also a serial startup advisor and an occasional angel investor.

Michael was formerly VP Product at Twitter, where he was responsible for leading the consumer product management and design teams, focusing on Twitter's mobile apps, Twitter.com, TweetDeck, Vine and Twitter's developer platform.

Prior to joining Twitter, Michael was VP of Artist Development at SAY Media, where he was responsible for identifying influential content creators and launching new media properties. Earlier, he was VP Product at blogging platform provider Six Apart. Michael is frequently recognized as being one of the first bloggers, with his site theobvious.com, which he started in 1995. Michael earned his BA in English literature from Colgate University and an MBA from the Haas School of Business at UC Berkeley. He is @sippey on Twitter.

Paul Tiffany
Paul Tiffany

Paul Tiffany is a Senior Lecturer at the Haas School of Business at the University of California. He teaches courses in competitive strategy, business and public policy, international management, and business and economic history. In the past Dr. Tiffany served as a business lecturer at Stanford University, at the University of Pennsylvania, at INSEAD in France, and CEIBS (Shanghai); he is currently a Visiting Professor at SASIN (in Thailand); IOMBA at University of Geneva; and the AVT Executive MBA Program in Copenhagen. He earned an M.B.A. from Harvard University, and his Ph.D. from University of California at Berkeley.

Prior to entering academia, Paul Tiffany worked as a consultant with several national management consulting firms, as an assistant to the president of a large national financial services firm, and as an organizational analyst for a large public services agency. In addition to his academic work, he provides multi-specialty consulting and management training and development services to firms throughout the world. Recent clients have included PepsiCola, Zoetis, Cisco Systems, Morgan Stanley, US Steel, Coca-Cola, Johnson & Johnson, Banc of America Securities, Microsoft, Qualcomm, Clorox, Statoil (Norway), Genentech, Deutsche Post DHL (Germany), PTT (Thailand), and Statoil (Norway). He has served as a keynote speaker to conferences and programs throughout the world, including the European Facilities Management Association Conference (EU), the Investment Management Certified Analyst Association's annual meeting (US); the Securities Traders Association; the Irish Management Association (Ireland); and the Young Presidents' Organization (YPO) Thailand, among many others.

Professor Tiffany's The Decline of American Steel was published by Oxford University Press in 1988, and published in a Japanese edition in 1989. His book Business Plans for Dummies (John Wiley & Sons), co-authored with Steven Peterson, was published in August 1997; it was a world-wide top-five finalist in the annual Booz Allen/Financial Times "Best Business Book of the Year" award for 1998. The book went through fifteen printings in ten languages, prior to the release of a 2nd Edition in 2005. Dr. Tiffany has commented extensively on television, radio, and in the popular press on topics related to business firms and the global economy, in media in both the USA and around the world.

Professor Tiffany is the recipient of awards for both his research and teaching, including the Anvil Award in 1985 (presented annually to the outstanding professor in The Wharton School's graduate program), the Lindback Award as the outstanding professor at the University of Pennsylvania in 1990, and the Cheit Award as the outstanding professor in the Haas Executive MBA program at the University of California, Berkeley in 2003 and 2004. He can be contacted at: tiffany@haas.berkeley.edu.


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