UC Berkeley's: Product Management Training Program

Translating Market Opportunities into Profitability

"UC Berkeley's Product Management Program course was a great mixture of theory-based key learnings, concrete examples, and interaction with high-level participants. The program was intense and filled with gems. I will keep a very fond memory of this week. Clearly worthy of a Haas program!"

Philippe Levy, VP Product, Verayo, Haas MBA

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"The UC Berkeley Product Management program was an amazing class. I learned and absorbed so much material thanks to the creative structure of the course. I gained new friends, new knowledge, and most importantly, I'm now equipped with the skills to guide our company and its products to success."

Mike Rhee, Co-Founder & VP, Sales, OpenTrade, Inc.

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"UC Berkeley's Product Management Program was an amazing week. I met interesting people, had fun working with the professors, and changed my business based on what I learned! I came back home every night with new ideas on how to improve, change, or even create products. This week is definitely one of those weeks that I will remember as "path bending"."

Alia Alkasimi, CEO and Founder, OhDelices

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"The faculty and staff of the Berkeley Product Management Program are fantastic. I loved Professor Sara Beckman's lesson on getting close to your customers in the session on Customer Focused Design. Professor David Mok's pricing strategy is very useful to Product Managers, as is Professor Holly Schroth's discussion on negotiations and strategic business interactions."

Jacky Lee, Director, RadiumOne

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"This is an excellent class, taught by the very best professionals with massive amounts of industry experience."

Peter Edge, Product Manager, Hexagon Metrology, Inc.

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"Like my MBA on speed. It condensed everything I need to know for my job into just one actionable week"

Kimberly Sauceda, Product Manager, Plantronics

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"The UC Berkeley Product Management Program provided me with new approaches to product strategy and market research which I immediately and successfully used on a product launch in progress."

Kiran Ghodgaonkar, Senior Product Manager Nortel

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"These are great real-life practical lectures! My favorites were the ones on pricing, negotiation skills and teamwork."

Lan Yu, Product Manager, Analogix Semiconductor

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"UC Berkeley has the most valuable and complete Product Management program I have ever attended. The quality of the educators is simply amazing and the topics are extremely relevant to my responsibilities."

Eric Fournier, Sr. Product Manager, Watt Stopper/Legrand

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"The UC Berkeley Product Management course is a great summary of current best practices. The Pricing session was especially useful."

Sammy Tao, Director of Marketing, CSR Shanghai

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"The Haas Berkeley Product Management course was a great experience, taught by extraordinary teachers."

Jose Pinto da Costa, EMEA Business Line Manager, Crane ChemPharma

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"The UC Berkeley Product Management Program was an amazing learning experience. I gelled incredibly well with the peers on my team and made close friends. I feel more prepared than ever for my duties as a Product Manager. I didn't get a chance to do my MBA at Haas but this would be the closest thing."

Vin Addala, Product Manager, FileMaker Inc.

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"Thank you for the Design Thinking session of the Haas-Berkeley Product Management program. I have been able to implement elements of it and have received tremendous recognition for it."

Tessie Bellarmine, Senior Product Manager, AAA Insurance

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"The entire UC Berkeley Product Management program is extremely useful to my job, I'll definitely apply the new knowledge daily. "

Diego Julidori, Product Coordinator, ALOG Datacenters do Brasil

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"The Haas Product Management program is a great course. I really liked that it tied everything I do together in a comprehensive manner. All of the speakers were fantastic."

Eric Stover, Product Line Manager, Autodesk, Inc.

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"This UC Berkeley Product Management course is the most complete executive Product Management program: no other business school offers such a comprehensive, dedicated program for experienced Product Managers. Thank you Berkeley! My updated knowledge and new valuable skills will help me successfully manage great products with high customer value."

Mette Hjelm, Nordic Product Manager, Nets Denmark A/S

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"The UC Berkeley Product Management course was a great, comprehensive education for the world of product management. I particularly liked the business canvas tool, the pricing discussion, and the analysis of work styles (individual and group wide). I've already used the lessons learned during the negotiation and organizational exercises back at work. I would highly recommend this program to any individual product manager or businessperson looking to better understand and manage the new product lifecycle, as well as any innovative company looking to develop their employees' personal and team skills."

Ryan Knowles, Rep. Marketing, Chiquita Brands, Inc.

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"This five-day Product Management Program focuses on creating products that customers will love. The faculty all have extensive industry consulting experience and are at the cutting edge in their respective fields - pricing, business models, marketing, customer-focused design, influence without authority, and competitive strategy. All have won awards for teaching and are extremely skilled helping Product Managers become a great "general manager" of their product line(s). Highly recommended."

Dave Karow, Senior Product Manager, Keynote Systems

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"The UC Berkeley Product Management course wasn't just an educational program. It was an experience. A single session involved learning new concepts, building something using those concepts, meeting new people, and then crunching numbers - it truly opened my mind to new possibilities for my work."

Vidyangi S. Patil, Verification and Validation Engineer III, Varian Medical Systems

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"The UC Berkeley Product Management program clarifies what Product Managers do and how they relate to other teams. Most importantly, the program provided actionable tools for my team to use immediately."

Vanessa Vignon, Vice President Finance, UbiSoft Entertainment

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"The variety of topics covered in this program is great; ranging from pricing, negotiations and team building. As a product manager, all of it is relevant."

Logan Murray, Assistant Manager, Chiquita Brands, Inc.

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"Thank you, this is really a quality program! There's a great balance between lectures and working with fellow high-caliber students."

Kathryn Kelly, Senior Business Leader, Visa, Inc.

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"This is a great course - it feels like an MBA-in-a-week program with a focus on product management. Both the teachers and the peer group are excellent highly recommended!"

Balaji Parthasarathy, Product Manager, eBay

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"I learned an incredible amount and can honestly say that this program was both the most useful and best educational experience of my adult life."

Dean Ekkaia, Founder, Berktronics, LLC

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"The UC Berkeley Product Management program will change the way I look at products, people and the customer experience moving forward!"

Sudha Krishnaswami, Sr. Business Analyst/Product Owner, eBay Inc.

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"The UC Berkeley Product Management course was immensely helpful in giving me the perspective I was looking for and is already starting to come in handy at work."

Manish Mittal, Marketing Engineer, Cisco Systems, Inc.

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"Not only was this a great refresher, but also challenged some of the current thinking out there with thought-provoking concepts and models. I had a great overall experience and will be reading and re-reading my notes often to aply some of the best practices on a daily basis."

David Green, Engagement Manager, Arryve

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"I was really impressed with the quality and pace of the program. Discussing key take-aways on the last day reminded me of how much valuable information we had learned."

Oliver Watzke, Product Manager, Dolby Germany GmbH

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"I am new to product management so the wide variety of topics covered was essential. Overall an excellent program!"

Derek Duncan, VP New Product Development, Seymour Duncan Pickups

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"This is a fantastic course! The entire program was invaluable to me as the first Product Manager in my company, especially the pricing and market segmentation aspects."

Matthew Martin, Product Manager, TrialCard, Inc.

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"The program logistics were top notch and the instructors were amazing. In just a few days, they covered all the topics relevant to product management, provided foundational principals, technologies and examples, and introduced academic and industry references."

Ellen Dickau, EVP Engineering, ByAllAccounts

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"The qualitative & quantitative analyses as well as the leadership skills I gained at UC Berkeley's Product Management Program completely changed my mind set."

Marius Rosu, EM Product Manager, ANSYS, Inc.

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"UC Berkeley's Product Management Program gave me the tools to approach product focused design & market research much more effectively."

Sara Radkiewicz, Senior Product Manager, BrightCove

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"UC Berkeley's Product Management Program is relevant for any manager, not just product managers. I will be far more effective thanks to what I learned about pricing and strategy."

Cash Butler, Senior Operations & Projects Manager, Merrill Corporation

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"I'll be a better leader thanks to the new strategic and tactical insights into negotiations, product development, and product portfolio planning I learned at UC Berkeley's Product Management Program."

Ron Secrist, Director, Product Management, Capitol One

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"I may never get an MBA but I would take more UC Berkeley professional development courses in a heartbeat!"

TJ Przybylski, Product Development Manager, Brother International Corporation

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"I gained valuable insight into negotiations, pricing, value propositions and portfolio planning thanks to UC Berkeley's Product Management Program."

Mario Simard, Senior Product Manager, EXFO, Inc.

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"The UC Berkeley Product Management Program was a big wake-up call for me. It was the refresher I needed and has been invaluable in my recent jump from a big corporation to a start up. I'm already incorporating everything I learned into my new position."

Patrick Carroll, VP Operations, Osterhout Design Group

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"UC Berkeley's Product Management Program completely transformed my ideas for how I will approach our new products."

Abraham McLaughlin, Product Manager, The Christian Science Monitor

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"Thanks to UC Berkeley's Product Management Program, I now understand the pain of Product Managers and will work better with them."

Mai Ly, Finance Business Manager, Autodesk

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"I had customer visits scheduled the week after attending UC Berkeley's Product Management Program. The session on Customer Design got me so charged, I decided to scrap my existing agenda and apply what I learned. Instead of preaching, I listened. As a result, I learned about higher level needs, not just utilitarian features. The Program has already been invaluable in discussions with my design team!"

Shelley Gretlein, Senior Group Manager, National Instruments

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"I've spent an awful lot of time this week wishing I'd gone to UC Berkeley!"

Shauna Turner, MBA, Principal, Strategic Incite

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"Fantastic Program...covered and provided an appropriate framework for any Product Manager."

James Murakami, Product Manager, Plantronics

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"The UC Berkeley Product Management Course does an excellent job of matching the components of real-world Product Management functions with academic theories and concepts. The course allows you to learn how to perform better at all aspects of Product Management."

Trevor McLeod, Assistant Product Manager, Sunpower Corporation

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"The Product Management Course at UC Berkeley provided an excellent overview of the basic principles of what Product Management is all about!"

Aamir Waheed, Senior Product Manager, Cisco Systems

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"The faculty at the UC Berkeley Product Management Course had an unbelievable depth of knowledge. I'm on information overload!"

Brooke Hazard, Vice President, Marketing & Product Development, Eagle Community Credit Union

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"The UC Berkeley Product Management course was great. Well thought out and presented. An MBA in a hurry. Good job!"

Akash Pai, Director, Product Management, Yahoo!, Inc.

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"The faculty at the UC Berkeley Product Management course was the highest quality I've ever experienced."

Mark Frank, VP of Acquisition Ops and Engineering, Intermap, Inc.

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"The Product Management Course at UC Berkeley was very insightful. It clarified some personal observations that needed focus."

Patricia Harrington, Sr Global Product Manager Molecular Business Unit, Siemens Healthcare Diagnostics

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"The UC Berkeley Product Management Program is an outstanding course that covers all aspects of product management in great depth, and has provided me with a much greater understanding of the requirements of the job. The standard of presenters was exceptional, and certainly far higher than on any other business program that I have attended. I would strongly recommend this program for all product managers in all industries."

Colin Sharman, Director Global Third Party Software Product Management, Hitachi Data Systems Limited

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"The Product Management Course at UC Berkeley was very, very good. It really made me think about how to go about Product Management."

Viswanathan Umapathy, Project lead, Oracle USA, Inc.

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"The Product Management program is an in depth, comprehensive, and practical treatment of product management. This program has equipped me with ready-to-use knowledge required to either work as a product manager or work closely with product managers. I have already started applying several concepts I learned in competitive strategy, customer focused product design and team negotiations as we are defining the next major version of our product."

Pradeep Bollineni, Principal Member of Technical Staff, Oracle

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"Compared to other Product Management programs that I attended, this course was very broad and deep at the same time."

Suhas Jog, Sr. Engineering Manager, TIBCO Software, Inc.

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"A fantastic experience, well worth the investment. This course will make a difference!"

Richard Hawkins, Product Line Manager, Chevron Corporation

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"My favorite part about the course was the instructors, they brought real-life practical experience and gave us examples that can be applied immediately. I highly recommend the UC Berkeley program; it was by far better than others of its type. The course has allowed me to grow professionally and I am very confident in my new skills; I've also enjoyed the opportunity to network with other professionals in my field."

Dennis Carpio, Director of Product Innovation, NetOptics

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"Fabulous session! The content was well targeted to the issues facing TriZetto's product management team, the discussions and case studies relevant, and the opportunity to consider broader strategic issues was invaluable. The chance to interact with my peers was an added bonus."

Kristen Aleksa, Associate Vice President, TriZetto Group

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"The experienced faculty led us in an interactive learning format, with high-level, practical take-aways. The most immediate lessons I used at work were negotiation and teamwork techniques, ways to understand the customer and how to use market research. I recommend this course to anyone who makes decisions about products."

Rachael Jones, Director- Product Management, TriZetto Group

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"The faculty has an academic foundation and real-life industry experience. The negotiation and strategic planning modules were particularly helpful in teaching me how to better work with partners and how to align my strategy with my company's. I recommend taking this course with your whole team!"

Yi Xu, Product Manager, Informatica Corporation

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"The UC Berkeley Product Management course has led me to think more strategically, especially in regards to customer intimacy. The course has made me confident that I can make products that will sell."

Michael Fuchs, Director- Commercial Lending, Wolters Kluwer Financial Services

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"The UC Berkeley Product Management course is absolutely comprehensive, thanks to an experienced staff and the use of real-world examples. The negotiation module is particularly relevant to my job, and Berkeley is a great place to visit!"

Petr Zalesky, Trizetto Group

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"Attending the Haas Product Management program was a true joy and I use the strategies I learned there literally daily. The icing on the cake was having access to the same top-notch faculty and lecturers that teach in the Haas MBA program."

Matt Mizenko, Senior Program Manager, Product Marketing, Multimedia Experiences, Nokia

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"I've been coming to Executive Education classes at the Haas School of Business for several years. I credit the Product Management program, and other Haas programs, for helping me grow Z Microsystems 5x since I began"

Jack Wade, CEO, Z Microsystems

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"I loved the way the UC Berkeley Product Management program combined business theory with absolutely practical material I now use day to day at work. I brought back notes for my team and we immediately used ethnographic market segmentation techniques in market research for a new product."

Bryan Bleil, Senior Director of Product Development, LeapFrog

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"The Product Management program at the Haas School of Business provided me with invaluable, tangible skills that I have already been able to apply to my business. Just two weeks after the program end, I've already put to use reference pricing techniques, new methods of maintaining contact with our customers, and have modeled the Southwest and Ikea examples of how to put strategy into action."

John Pierce, Senior Product Marketing Manager, Cadence Design Systems

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"I highly recommend this course for anybody who wants to completely understand product management."

Jonathan Schimmel, Manager, Customer Operations, Bio-Rad Laboratories

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"Sun has been one of the finest training grounds for a Product Manager, but the new ideas taught in the Haas School of Business Executive Education Product Management Program have driven us towards a totally re-engineered solution for our next release."

Miha Ahronovitz, Line Product Manager, Sun Microsystems

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"The Product Management program at UC Berkeley was the most practical business course I have ever attended. It provided ideas that I can actually carry out in the real business environment."

Yiwen Huang, Senior Product Manager, Sybase, Inc.

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"The UC Berkeley Product Management program, particularly the sessions on pricing and positioning, was of tremendous help during the launch of my new product. The program was amazing in all aspects, content, presentation and overall organization, and I am recommending it to everybody, inside and outside my company."

Silja Yates, Product Manager - Integrated Systems, Velocity 11

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"My whole career has been focused on the art of launching new products into emerging markets. The practical tools and conceptual insights I was exposed to at the Haas Product Management program extended my skills, and provide me with perspectives and processes I have already deployed in my team. We are all operating at the next level of leadership and effectiveness as a result."

Steve Brown, Director of Enterprise Verification Marketing, Cadence Design Systems

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"The UC Berkeley course is about applying common sense principles and approaches to the Product Management discipline. It is a refreshing look at what really matters - and how to make that happen"

Benjamin Akin, Product Manager, AMI Semiconductor

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"This is the first program I have participated in that addressed exactly what I do as a product management leader in a technology firm. From pricing and negotiations to managing without authority, this program exceeded all my expectations. The results: I received a promotion and my company improved margins and sales."

Brett O. Theiss, Director, Product Management, Earthlink Network, Inc.

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"Within a few days of returning from the UC Berkeley Product Management program, I used my new product portfolio management skills to align our company's product development with our profitability goals. The program provided immediate benefit and impact to our business."

Matthew Carter, Director of Marketing, Volterra Semiconductor Corporation

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"The UC Berkeley Product Management program is perfect for any product manager that is looking to elevate their work to the next level. The program's highly experienced faculty covers all aspects of product management and more importantly focuses on methods and techniques that can be applied immediately to your daily work."

David De Angelo, Manager, Product Management, Sterling Testing Systems

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"The Haas School's Product Management program is an excellent, concise overview of product management practices in the real world. The program has clearly shown me ways to increase our competitive advantage as we build new products."

Land du Pont, Executive Director of Content and Product, Conde Nast

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"I've already recommended this program to many other product managers at Yahoo! Inc. The UC Berkeley Product Management program presents a clear overview of the role of a Product Manager and then dives into the details to provide useable, relevant tools."

Martin Price, Sr Manager, Product Management, Yahoo! Inc.

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"The faculty leading this course were fantastic. They provided tactical, useable information while also providing strategic, cutting-edge best practices from their research."

Avi Gupta, Director of Marketing, Mentor Graphics Corporation

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"I would recommend this course to any executive, technical or business line manager that has a stake in the company's product position and growth."

Duane Dopkin, Senior VP Technology, Paradigm

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"The very first week back at work after the Product Management Program, I started applying concepts from the course. I introduced them to my cross-functional product team and they did not want to leave the meeting! Instead of an hour, we stayed for 2.5 hours and we were coming up with all these great ideas, everyone was excited!"

Djordje Jankovic, Product Manager, TicketNetwork

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"The Berkeley-Haas Product Management course is excellent. It was targeted to the needs of Product Managers and has helped to shape my thinking on product management tactics."

Mark Hodgson, Director, Product Management APAC, Western Union Business Solutions

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"This Haas-Berkeley Product Management course teaches you what an effective product manager needs to be and do."

Chris Maddox, Associate Product Manager, Apollo Group, Inc.

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"The UC Berkeley Product Management course is a fantastic program! The concept of a business model canvas was very helpful, and the pricing and negotiation sessions will be very useful to me at work."

Sunil John, Product Manager, Cisco Systems, Inc.

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"The most valuable aspects of the Berkeley Product Management course were the fascinating lectures, the useful course materials, and the practical group exercises."

Nithya Venkateswaran, Automation Engineer, Gilt Groupe

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"The Berkeley Product Management program opened my eyes to new skills and responsibilities I needed."

Larry Deniston, Sr. Director Product Management, Thomson Reuters

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"The UC Berkeley Product Management course provides valuable and actionable content in an easy to understand format. The course is held in a comfortable, informal environment, which allows for a lot of interaction with professors and classmates. The course focuses on shifting the way we think about work, customers, product development, and product management. There is a great deal of attention on group work, which is one of the best parts of the course. I was impressed with the diversity of backgrounds, industries, and companies that my classmates represented. The schedule is comprehensive and the sessions continuously run on time. I enjoyed this course and highly recommend it to anyone, whether they are directly involved with product management/development or not."

Olya Zaretsky, Senior Policy Analyst, Pacific Gas & Electric

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"The Berkeley Product Management Program acts as a great refresher mini-MBA course. Among many other topics, I learned the latest business strategy models, and how to establish a coherent and responsive pricing strategy."

Sachin Andhare, Senior Product Manager, Pacific Gas & Electric Company (PG&E)

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"I really enjoyed the UC Berkeley Product Management program and got a TON out of it. I was very impressed with the entire experience. The professors and staff all clearly practice what they preach."

Jack Moxon, Product Manager, Sauce Labs